Extend your field of vision

Oakland helps organisations to develop a clearer picture of their markets by exploring business development opportunities, examining how best to leverage new technologies, and delivering strategic intelligence to enhance innovation and realise business potential.

A trusted partner

Oakland builds close connections to a global network of experts, universities and opinion formers. Organisations rely on Oakland as an independent resource to provide impartial intelligence free from the influence of the corporate agenda. By tapping into disciplines, industries and geographies that may be outside our clients’ own experience, Oakland provides incisive intelligence that adds value.

Flexible solutions

Oakland delivers tailored research solutions that can be focused either at a strategic or tactical level. We address diverse challenges, including the need to:

  • Understand the views and requirements of stakeholders and customers
  • Identify and evaluate new product and market opportunities
  • Detect potential disruptive product opportunities
  • Find and assess technologies that could enhance or replace existing products
  • Map your business ecosystems, including academics and industrial partners
  • Analyse the business impact of emerging technologies and social trends
  • Improve your business processes

Open intelligence

“Open Intelligence” is a term that describes the process of tapping into knowledge and opinion that resides in stakeholders both within corporations and in the external world. In collaboration with our clients we have taken the initiative in applying our expertise to the internal workings of an organisation.

Open Intelligence gives you a robust internal perspective while enabling you to make the most of selected, relevant external resources to enhance and add value to your internal operations.

We apply this service in a number of ways which will include, to a greater or lesser extent:

  • Traditional consulting — providing a perspective on a specific internal issue
  • Learning from your peers — evaluating internal performance against competitors and industry best practice
  • Knowledge mapping and signposting — researching and evaluating resources and opportunities, identifying gaps, and leveraging knowledge from relevant internal and external sources

Services

Our services fall broadly into three areas:

  • Science and Technology Opportunity – helping you to understand the impact of science and technology developments and to plan appropriate responses
  • Market Opportunity – giving you the intelligence you need to assess market demand, market environment, market value, and the requirements for market entry
  • Innovation Process – evaluating your processes to help you make improvements and increase your competitive edge
Business services

Essentially, Open Intelligence enables you to combine the best of internal and external ideas as well as internal and external paths to market to advance the development of new technologies.