Our methodology

Oakland's methods are based on industry best practice and utilise:

• Telephone research
• Face-to-face interviewing
• Workshops
• Focus groups

Our primary research capability is supported by the use of a wealth of secondary information resources, which combine to produce a powerful engine capable of delivering high quality, robust and substantiated intelligence. Each project we undertake is custom-made to suit the client's specific needs and can be focused either at a strategic or a tactical level.