Explore new markets
Oakland's Market Opportunity services enable organisations to identify and assess the potential value of new opportunities within and between different industry sectors and geographies.
Benefits include:
Through our market research we identify and build up a sound base of intelligence about market demand, market environment, market value and the requirements for market entry. Our findings are augmented by information from market reports, trade and technical press and, most importantly, directly from key players and stakeholders, customers and influencers.
By applying our own market research methodologies and recognised industry tools to interpret the information, we give an objective assessment on the market opportunities supported by robust evidence.
Projects to identify and evaluate new market opportunities are driven by a wide variety of factors, such as:
Often an organisation may know that they want to break into a market area but be uncertain about the detail or focus of the business proposition. As a first step, Oakland undertakes a broad scoping analysis of the overall market landscape, looking at factors such as:
We use many varied methods to assess market performance and identify opportunities for growth through in-depth analysis of factors including:
