Oakland’s market opportunity services include mapping of new opportunities both within and between a range of industry sectors and geographies. These can be extended to provide detailed explorations of zones of opportunity in further studies.
Oakland’s sources for market opportunity studies include published data such as market reports and publications in trade and technical press. Very often, however, the most valuable insights are gathered by interviewing stakeholders, such as key opinion formers, key opinion leaders, market players, and customers. By applying both methodologies developed in-house and standard industry tools, Oakland interprets the data to provide an objective assessment of potential market opportunities.
Oakland carries out market explorations, ranging from landscaping studies of broad areas, to more detailed studies of new zones of opportunity, and in-depth analyses of individual business propositions.
Landscaping studies are often carried out when clients know that they need to break into a market area, but they are uncertain of the focus or the detail of the business proposition. As a first step, Oakland undertakes a broad scoping analysis of the overall market landscape, looking at factors such as:
Detailed market studies may include:
Once potentially valuable new markets have been identified, Oakland’s methodology can be applied to develop and evaluate business propositions, including the use of tools such as SWOTB analyses, as well as for profiling of competitors and potential partners. These studies are driven by a wide variety of factors, including
