Enhance competitive advantage through benchmarking and innovation
Externally evaluating your innovation processes against those of key players and industry best practice can provide a clear indication of how best to plan and implement process improvements that will increase competitive edge.
By benchmarking how effectively your business processes enable innovation - at a technology, organisational and operational level - Oakland can identify the essential criteria, characteristics and methodologies that will define optimum performance. It is then much easier to specify what functionality and features could be transferred into your own innovation process models to align performance with your business objectives.
Oakland combines internal mapping exercises with public domain intelligence to construct a 'straw man' innovation process. Through a series of discussions with industry experts and external players we then create a benchmark model that enables clients to clearly identify opportunities to strengthen the efficacy of their internal innovation processes.

Benchmarking the criteria and characteristics required for a world-class packaging innovation function within a multinational organisation
Analysing how companies in consumer goods industries are working with external technology partners to accelerate innovation