A proven, results-driven approach
Oakland has developed a portfolio of proven research methods, from primary research to stakeholder interviews, that embody all of its expertise and market experience, combined with industry best practice.
We tailor each solution to best meet our clients' objectives - we are equally comfortable working on long-term research programmes or one-off tactical projects. Whatever the requirement, Oakland applies a professional, structured approach to each assignment.
Our primary research processes are based on an iterative, phased approach with the findings from each phase shaping subsequent activities. Having defined the project objectives, the research progresses from a broad scoping stage through pilot studies and in-depth research to stake holder interviews and reporting.
Research programmes are typically based on a series of fairly short phases to ensure that projects are tightly focused and stay on track. We ensure that each phase of work yields an appropriate level of detailed information to provide clear direction for the next stage.
The Oakland approach is based on digging deep and interrogating findings from multiple primary sources to build up a detailed picture that enables an accurate interpretation of the facts. Various methods are carefully tailored to each challenge, including telephone research, face-to-face interviews, focus groups and workshop techniques.
We have access to a breadth of sources and stakeholders, including:
To support our primary research capability, we also draw on an extensive range of leading commercial information resources.
By bringing together all of these resources and process methodologies, Oakland has produced a powerful engine capable of delivering high quality, robust and substantiated business intelligence.
