Consumer markets

Oakland has strong experience working both within and on behalf of consumer and FMCG markets. Our knowledge of the language, working practices and cultures of these markets ensures that we can respond quickly to any challenge and deliver strategies that get to the heart of the brief.

In addition to an extensive body of consumer market experience, Oakland has in-depth specialist expertise in the following sectors:

Food and beverage

Snacks, confectionery, functional foods, soups and sauces, breakfast cereals, ready meals, beverages, and pet food

Healthcare

OTC formulations and medical formulations

Personal care

Haircare, oralcare, skincare, and personal hygiene

Household

Cleaning formulations and cleaning devices