Commercial Landscaping

Business landscaping studies are often carried out when clients know that they need to break into a market area, but they are uncertain of the focus or the detail of the business proposition. One solution is to carry out market exploration, ranging from landscaping studies of broad areas, to more detailed studies and in-depth analyses of individual business propositions that can clarify opportunities that are often not immediately obvious.

Exploration and research includes mapping of new opportunities across industry sectors and transferable opportunities from other industry sectors. Traditional sources for identifying "market openings" include published data, such as market reports and publications in trade and technical press. However, the most valuable insights are gathered by interviewing stakeholders, such as key opinion formers, key opinion leaders, market players, and customers.

Oakland applies both in-house and standard industry tools to market data to generate an objective assessment of potential market opportunities.

The remit may typically include:

• New revenue streams for technology
• White space opportunities in target markets
• Extreme user innovations for mainstream markets
• Potential partners and suppliers for market entry

• Assessment of current and future market trends
• Product and IP landscaping
• Investigation of consumer insights and satisfaction with existing offerings to define and evaluate unfulfilled market needs
• Identification of new markets for technology capabilities
• Identification of potential disruptive product opportunities