For the third time in as many years, Oakland Innovation was invited to put forward one of its industry experts to address business leaders at a conference hosted by the Institute for Manufacturing in Cambridge.
This year it was the turn of Dr Eileen Buttimer who chose as her topic ‘Technology Intelligence in Brazil, Russia, India and China – Opportunities and Challenges’
“Each of these BRIC countries represents a huge opportunity for partnering and joint venture activities. Each of them is determined to play a leading global role in the development of new markets and the technologies associated with them. Their expanding economies mean that their governments are backing the growth of the R&D and education sectors with massive investment,” says Eileen adding:
“The number of PhD students in Brazil is growing by 12% each year. Russia is ploughing $2.8 billion into its R&D sector. India produces 2.5 million science and engineering graduates each year, while China sees 1.5 million science and engineering graduates each year.
“These BRIC countries are no longer content to play the role of ‘nut and bolt assembly lines’ for the West. They are determined to own and drive change.”
However, as Eileen points out, huge opportunities carry significant challenges, not the least of which is the near impossibility of accessing leading edge thinking in the BRIC countries for many Western organisations.
“Language and cultural barriers are major impediments for companies wanting to access the emerging markets and the technologies associated with them in BRIC countries,” says Eileen.
As part of her presentation, Eileen pointed out that Oakland Innovation is ideally placed to address these issues on behalf of its clients.
“We have over fifty highly qualified, multilingual employees, including scientists and engineers with both technical and commercial expertise.
“Not only are they fluent in languages, but because they are from overseas, they completely empathise with the cultural influences that come into play when interviewing key contacts in order to garner the necessary business intelligence. This market intelligence is crucial for our clients as it gives them an invaluable competitive advantage.
“It isn’t an exaggeration to say that we have gone out of our way to create a company with a global personality, which means that we can, quite literally, talk to the world.”
October 27th - 2011 Oakland